At electronica India 2026 in Bengaluru, Vaishali Umredkar, Editor of Semiconductor For You, met with Rajesh Goenka, Director and CEO at Rashi Peripherals Limited, and Shigeru Iwata, Senior Management Personnel at Restar Corporation. The discussion highlighted their strategic joint venture, Rashi Restar Semiconductor Solutions Pvt. Ltd., and examined how combining pan-India distribution with high-end semiconductor expertise is accelerating ‘Make in India’ design-led manufacturing.
“Semiconductor is the most common word used now—it’s like air, water, food, and fourth is semiconductor. We didn’t want our country just to be a trading hub, but to be a design hub.”
A Strategic Joint Venture: Rashi Restar Semiconductor Solutions
The collaboration pairs Rashi Peripherals’ vast pan-India logistics infrastructure and customer reach with Restar Corporation’s $4 billion Japanese conglomerate backing, supplier access, and application know-how. Built on more than two decades of relationship between leadership, the partnership led to the formation of a dedicated entity: Rashi Restar Semiconductor Solutions Pvt. Ltd., launching around October.
Three Core Advantages Brought to the Indian Market
1. Expanded Product Lines
Bringing Restar’s global semiconductor component and solution lines directly to Indian OEMs to support ‘Make in India’ initiatives.
2. Enhanced Design & Engineering
Combining Restar’s 200-engineer design team in Tokyo with Rashi’s specialized embedded laboratory in Bengaluru to expand local prototyping and technical support.
3. Access to Japanese OEMs in India
Establishing distribution pathways into major Japanese automotive and industrial manufacturers operating in India, such as Hitachi and Maruti.
“Restar and Rashi Peripherals bring together pan-India reach and global semiconductor expertise, a partnership built on a two-decade relationship and nearly two years of discussions.”
Shifting from Fulfilment Trading to Design-Led Distribution
Addressing the changing semiconductor distribution landscape, Rajesh Goenka noted that Indian distribution is consolidating. While legacy distributors acted strictly as fulfilment suppliers, Rashi Restar is focusing on value-added design capabilities to address critical industry bottlenecks—namely, local engineering know-how and trained manpower.
This design-first strategy directly aligns with government policies encouraging production-led manufacturing, helping local customers transition from importing finished parts to designing and building locally.
“When you think AI, think about Rashi. We are not just saying it, but demonstrating it through reference designs and demos—from AI rovers to two-wheeler tire pressure monitoring.”
AI Innovations, Reference Designs & Data Center Leadership
Vishwas Kanwar highlighted how demand has shifted rapidly from basic IoT to Edge AI across automotive, industrial automation, and consumer electronics.
Global Ecosystem Collaborations
Working with semiconductor leaders including NVIDIA and Intel for compute, paired with leading memory and storage partners.
Data Center Infrastructure Execution
Rashi Peripherals executed the technical hardware infrastructure for high-scale installations, including setting up 512 AI servers at Yotta.
Live Demos & Embedded Lab Support
At its electronica India booth, the team displayed an AI-trained autonomous rover, a two-wheeler Tire Pressure Monitoring System (TPMS), and smart consumer appliance solutions.
Reducing Time-to-Market
By developing 50–60% pre-built reference designs at its Bengaluru Embedded Lab, Rashi enables OEM customers to significantly shorten their design-to-revenue cycles.
The Bottom Line
Through the formation of Rashi Restar Semiconductor Solutions Pvt. Ltd., Rashi Peripherals and Restar Corporation are redefining component distribution in India. By combining global silicon access, Tokyo R&D support, and localized lab prototyping, the joint venture bridges critical design gaps for automotive, industrial, and AI hardware OEMs across India.
Interview conducted by Vaishali Umredkar for Semiconductor For You at electronica India 2026, Bengaluru.