Soraa Brings Atmospheric Lighting To High-End Pharmacy

MR16 and GU10 LED lamps create drama and highlights throughout Athens store

GaN -on-GaN LED firm Soraa has announced that it’s LED lamps have been installed at Dr. Pharmacy in Athens, Greece.

Dr. Pharmacy wanted to use lighting that would help promote its high-quality heath and cosmetics products in an atmosphere that conveyed the essence of wellness and beauty.

Designed and constructed by SOLID, who worked with L4A, who selected Soraa to give the space the desired look and feel they were seeking. With a narrow and adjustable beam, Soraa lamps allow the store to highlight products throughout the space, while also creating dramatic environments in areas where cosmetics and beauty products are prominently displayed.

Soraa MR16 and GU10 lamps were chosen to illuminate Dr. Pharmacy because their lamps produce all colours of the visible spectrum (400-700nm), with no gaps, creating the truest colours possible. Soraa’s lamps accurately achieve a colour index (CRI) of 95 and deep red (R9) rendering of 95. Soraa’s LED design is designed to provide crisp object definition, revealing dynamic texture and colouring throughout the entire environment, and gives L4A the ability to draw attention to the interior surfaces that matter most.

“There is no comparison to the quality of Soraa lamps. The flexibility of the different beam angles helped us to create drama and highlights throughout the store,” said Petros Kaisaris, L4A. “Soraa lamps give us the theatrical effect that we could only achieve with halogen lamps until now.”

Unlike blue-based white LEDs without any violet emission, the company’s lamps have Soraa’s Violet-Emission 3-Phosphor (VP) LED technology to properly excite fluorescing brightening agents in objects such as clothing, paper and cosmetics. Soraa’s GaN on GaN LED technology allows its LEDs to operate at currents that are more than five times higher than LEDs built on other materials. This means a lot of light and a narrow beam come from a very small, single source.